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Marketing Malpractice: The Cause and the CureMarketing executives focus too much on ever-narrower demographic segments and ever-more-trivial product extensions. They should find out, instead, what jobs consumers need to get done. Those jobs will point the way to purposeful products—and genuine innovation. 2005-11-30T21:00:00-0800 Harvard Business Review 6,000 words Rated 2023-03-17T16:47:53-0700
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