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After “Barbie,” Mattel Is Raiding Its Entire Toybox

In an era when “pre-awareness” rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO, Alex Barasch writes.

2023-07-02T03:00:00-0700 The New Yorker Alex Barasch 5,000 words

Rated 2023-07-12T08:01:23-0700 - sethherr