Ratings by alexandradancing

Marketing Malpractice: The Cause and the Cure

Marketing executives focus too much on ever-narrower demographic segments and ever-more-trivial product extensions. They should find out, instead, what jobs consumers need to get done. Those jobs will point the way to purposeful products—and genuine innovation.

2005-12-01 Harvard Business Review 6,000 words

Rated 2023-03-17